Raakaasa is taking its theatrical success a step further with a viewer-friendly move that is set to boost its reach across the Telugu states. The makers have officially announced a flat ₹100 ticket price across all single screens in Andhra Pradesh and Telangana, effective from April 10, turning the film’s steady box office run into a wider celebration.
The decision comes at a time when the film has been showing consistent performance at the box office. More importantly, its growth has been driven by strong word-of-mouth and family audiences, who have emerged as the backbone of its theatrical journey. With its light-hearted narrative and clean humour, Raakaasa has become a preferred choice for group and family viewing, leading to repeat footfalls in several centres.
Performances in the film have also contributed significantly to its reception. The track featuring Sangeeth Shobhan and Getup Srinu has been receiving strong audience response, while Vennela Kishore continues to impress with his impeccable comic timing, adding to the film’s entertainment value.
Trade observers believe the ₹100 pricing strategy could further accelerate the film’s momentum, especially in single-screen circuits across B and C centres, where affordability plays a key role in driving footfalls. By lowering the ticket price barrier, the makers are aiming to attract a wider audience base and encourage repeat viewing during the ongoing summer season.
Backed by Niharika Konidela and Umesh Kumar Bansal under Pink Elephant Pictures in association with Z Studios, and directed by Manasa Sharma, the film features Nayan Sarika alongside a strong supporting cast.
With its clean content, consistent audience engagement, and now a strategic pricing move, Raakaasa is well-positioned to expand its footprint further and sustain its successful theatrical run in the coming weeks.
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₹100 Tickets for ‘Raakaasa’: Makers Turn Hit Run into a Mass Celebration
