10 Minutes That Could Change Cinema

In a move that has sparked curiosity across film circles, Vishnu Manchu is set to back a bold new cinematic initiative titled 10 Minutes to 10 Crore, officially announced by AVAA Entertainment for 2026. The programme is designed to create meaningful opportunities for young filmmakers and storytellers from across India, with a sharp focus on originality, vision, and storytelling strength rather than background or industry connections.
The initiative is built around a simple yet powerful belief that even a short cinematic idea can transform a creator’s future. By placing emphasis on just ten minutes of cinema, the platform aims to identify voices that carry emotional depth, clarity of thought, and creative courage. Industry observers see this as a refreshing shift from conventional launchpads, offering a more merit-driven entry into mainstream cinema.
Sources indicate that the project has been personally driven and curated by Vishnu Manchu, reflecting his long-standing interest in nurturing fresh talent and encouraging new perspectives. The hands-on approach is expected to ensure transparency, credibility, and genuine access for emerging creators, particularly those who often remain outside traditional industry networks.
Rather than positioning itself as a routine competition, the initiative is being shaped as a structured and thoughtfully designed opportunity, informed by real industry experience. The idea is to allow strong storytelling to take the lead, with scale and budgets becoming secondary to vision and impact.
While the concept announcement has already generated buzz, detailed guidelines and participation information are scheduled to be officially revealed on January 15. Until then, AVAA Entertainment has urged aspiring filmmakers, writers, and dreamers to stay attentive, hinting that this could mark the beginning of something far larger than a short-format project.
With its focus on concise storytelling and big ambition, 10 Minutes to 10 Crore is being viewed as a potential game-changer—one that could redefine how new talent finds its way into Indian cinema.
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