A controversy that erupted around Icon Star Allu Arjun over claims of strict protocols and a so-called “42-rule report” has taken a dramatic turn, with the original speakers now withdrawing their statements and issuing public apologies. Brand strategist Kaveri Baruah had earlier made sensational remarks in a podcast, alleging that Allu Arjun’s team shared a list of 42 dos and don’ts before she met the actor. The claims quickly went viral on social media, triggering intense debate among fans and netizens. Although the podcast episode was removed soon after, short clips and videobytes continued to circulate online, keeping the controversy alive.
Following the spread of the claims, Allu Arjun’s team released a strong clarification, calling the allegations false and misleading, and announced that legal action would be initiated against Kaveri Baruah and podcaster Sweekriti for spreading unverified information that could harm the actor’s reputation. The swift response from the actor’s team appeared to have a major impact, as both Kaveri Baruah and Sweekriti later issued apologies and took back their statements. They clarified that no such “42-rule document” was ever issued by Allu Arjun or anyone from his team, and that there were no restrictions placed on meeting the actor.
In a detailed statement shared on social media, Kaveri Baruah admitted that her comments were incorrect and not based on any verified document or factual material. She clarified that no list of 42 dos and don’ts was given to her by Allu Arjun or his team and said that her remarks were made casually during the flow of conversation and should not have been presented as facts. She expressed regret for the confusion and any reputational damage caused to the actor, withdrew her comments completely, and stated her respect for Allu Arjun and his body of work. Podcaster Sweekriti also confirmed that the controversial episode was taken down in full from online platforms.
The sudden U-turn has raised questions among cine followers and social media users about how such unverified claims gained traction so quickly and why they were presented as facts in the first place. Many netizens pointed out how viral podcast clips, taken out of context, can easily fuel misinformation and damage reputations within hours. The incident has once again highlighted the growing influence of digital content and the responsibility of creators to verify claims before making public statements about celebrities.
While the controversy appears to be settling after the apologies, the episode has sparked wider discussion in film circles about celebrity access, rumours around star protocols, and how quickly narratives can change in the age of social media. For now, Allu Arjun’s team has firmly denied the existence of any such “42 rules,” and the actor’s fans have welcomed the clarification, calling the allegations baseless and unfair.
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— Kaveri Baruah (@kaveri_baruah) February 15, 2026
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